From
Big Agency NYC
To
Cape Cod UGC
I created TV commercials for some of the biggest brands in the world during my more than two decades as an Executive Creative Director/Writer at BBDO NY.   Now I have way more fun making UGC content from my home in beautiful Cape Cod. I’m into all the Gen X guy stuff: Grilling, Hiking, Biking, Bird Watching, Pizza Making, Pickleball and more. Plus, I’m a dog Dad to the cutest hound dog in history, Petunia. BTW I’m also a podcaster and AI video content maker, so I’m a certified tech nerd when it comes to content gadgetry and AI platforms.
Classic TV and big brand work
Smaller brand work and AI Video
What I Do Well
Storytelling
I'm a born storyteller (blame my Irish Grandfather) weaving my life experience and authentic personal anecodotes into whatever product story I'm telling. Often with a good-natured smile and a dash of Gen X humor.
Strategy
I have a strategic understanding that can only come from my battle-tested background working with the brightest minds crafting innovative strategies for some of the biggest brands in the world.
Film Production
I've written thousands of TV commercial scripts and been on hundreds of commercial shoots all around the world, including multiple Super Bowl spots. I know how a story is built because I've done it countless times.